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Kaleen’s latest line of rugs and broadloom reflects the philosophy of conscious living and holistic development of man and nature. They are 100 per cent natural sans any toxic chemicals making it eco-friendly. Radhe Rathi – Founder and Managing Director of Kaleen India take us through the edit, Pure Life, and also the bigger picture behind Kaleen. Excerpts:

Tell us about the new collection and the inspiration behind it.

Kaleen India brings a series of area rugs and broadloom- Pure Life. As the name suggests, these rugs are 100 per cent natural – from the utilization of non-toxic chemicals to the all-natural wool to the eco-friendly dyeing process and latex inspired by the growing need for sustainable and environmentally conscious products, this line of rugs is made on hand-looms in India. Each rug in the series is biodegradable as well as hypoallergenic in nature. These cozy, warm rugs are a conscious choice towards sustainable living.